Legal

Terms of Service

Effective: March 23, 2026 · Last updated: March 30, 2026

These Terms of Service ("Terms") govern your use of the MarkLoop platform ("Service", "Platform") operated by SOP ("Company", "we", "us", "our") at markloop.build. By creating an account or using the platform, you ("User", "you", "your") agree to be bound by these Terms. If you do not agree, do not use the Service.

1. Description of Service

MarkLoop is a self-serve SaaS platform that generates weekly filming plans, shot lists, captions, and content strategies for restaurants, bars, and cafes. Your team films short clips following our plans; our platform automatically edits them into social media Reels with transitions, captions, and voiceover. The platform also provides performance insights based on your connected social media accounts.

2. Eligibility

You must be at least 18 years old to use MarkLoop. By creating an account, you represent that you are at least 18 years of age and have the legal authority to enter into these Terms. If you are using the Service on behalf of a business, you represent that you have the authority to bind that business to these Terms.

3. Accounts

You must provide accurate and complete information when creating your account. You are responsible for maintaining the security of your login credentials and for all activity that occurs under your account. You must notify us immediately at moe@markloop.build if you suspect unauthorized access to your account.

We reserve the right to suspend or terminate accounts that provide false information or violate these Terms.

4. Instagram Integration

4.1 Connecting Your Instagram Account

MarkLoop offers an optional Instagram integration that allows you to view your Instagram performance metrics directly within the platform. By connecting your Instagram account, you authorize us to access certain data from your Instagram account through the Instagram API, as described in our Privacy Policy.

4.2 Data We Access

When you connect your Instagram account, we access the following data with your explicit consent:

• Your Instagram profile information (username, profile picture, followers count, following count, media count, biography)
• Your recent posts and their performance metrics (likes, comments, reach, impressions, saves, shares, plays)

4.3 How We Use Instagram Data

We use your Instagram data solely to:

• Display your performance metrics on your MarkLoop dashboard
• Provide insights about which types of content perform best for your business
• Inform and improve your personalized content strategy and filming plans

We do not post to your Instagram account. We do not modify your Instagram profile or content. We do not sell or share your Instagram data with third parties for advertising or any other purpose.

4.4 Disconnecting Instagram

You may disconnect your Instagram account at any time from your MarkLoop dashboard. You can also revoke our access from your Instagram account settings under "Apps and Websites." Upon disconnection, we will delete your stored Instagram data (profile information, post metrics, and access tokens) within 30 days.

4.5 Meta Platform Terms

Your use of the Instagram integration is also subject to Meta Platform Terms and Meta Developer Policies. In the event of a conflict between these Terms and Meta's terms, Meta's terms shall prevail with respect to your Instagram data.

5. Video Upload and Auto-Editing

5.1 Uploading Footage

MarkLoop provides shareable filming links that you can send to your team. When clips are uploaded through these links, they are stored securely on our cloud infrastructure and processed through our auto-editing pipeline.

5.2 AI Processing

Uploaded clips are processed by AI services to produce your edited Reels. This includes:

• Video analysis to understand the contents of each clip
• Scene matching to align clips with your filming plan
• AI-generated voiceover narration based on your content
• Automated editing with transitions, captions, and music

By uploading footage, you confirm that you have the right to use and share the content, and that it does not violate any third-party rights or applicable laws.

5.3 Platform Learning

Our platform learns from patterns across all content on the platform to improve recommendations for all users. For example, we may learn that certain filming angles or clip durations tend to produce higher-performing content for specific types of businesses. This learning uses aggregated, de-identified data and is described in detail in our Privacy Policy.

6. Acceptable Use

You agree not to:

• Use the platform for any unlawful purpose or to promote illegal activity
• Attempt to reverse-engineer, decompile, or extract source code from the platform
• Resell, redistribute, or sublicense your account or generated content to third parties as a competing service
• Interfere with the platform's operation, including automated scraping or abuse of API endpoints
• Impersonate another person or business when creating your profile
• Use the platform to collect, store, or process data about other people without their consent
• Circumvent or disable any security features of the platform
• Access other users' accounts or data without authorization

7. Payment Terms

MarkLoop provides 4 credits upon account creation, with each credit allowing one scene list generation and one auto-edited Reel. One additional credit refreshes each week. A Pro plan is available at $79 per month for unlimited generations and 40 auto-edits per month. Pro subscriptions renew automatically each month unless canceled.

You can cancel your subscription at any time from your dashboard. Cancellation takes effect at the end of your current billing period. You will retain access to Pro features until your billing period ends. No refunds are issued for partial months or unused portions of a billing period.

All payments are processed securely by Stripe. By subscribing, you authorize Stripe to charge your payment method on a recurring monthly basis. We reserve the right to change pricing with at least 30 days' notice via email. Price changes will not affect your current billing period.

8. Intellectual Property

8.1 Your Content — Ownership

You retain full ownership of all raw video footage, photos, and other content you upload to or create through the platform. We do not claim ownership over your content.

8.2 Content License You Grant Us

By uploading video clips or other content to MarkLoop, you grant us a non-exclusive, worldwide, royalty-free license to:

• Store your footage on our servers for the duration of your account
• Process and analyze your footage using AI services (including video analysis, scene matching, and quality assessment) to produce your auto-edited Reels
• Generate voiceovers, captions, transitions, and other elements for your edited videos
• Analyze your content in aggregated, de-identified form to improve our editing algorithms, filming recommendations, and platform features — for example, learning that close-up shots of food preparation tend to perform better than wide shots for restaurant Reels

This license is limited to operating and improving the MarkLoop service. We will never sell, license, or distribute your individual footage or edited videos to third parties. We will never use your footage in marketing materials, case studies, or examples without your explicit written permission.

Aggregated insights: We may use de-identified, aggregated data derived from content across the platform (such as filming patterns, clip characteristics, and performance correlations) to improve our service, develop new features, and publish general industry insights. This data is never linked to your business or identifiable in any way.

You may revoke this license at any time by deleting your content from the platform or closing your account. Upon deletion, we will remove your footage and edited videos within 30 days. Aggregated, de-identified insights that were derived before deletion may be retained as they cannot be linked back to your content.

8.3 Our Platform

The MarkLoop platform, including its design, code, algorithms, generated strategies, brand assets, and documentation, is the intellectual property of SOP. Your subscription grants you a non-exclusive, non-transferable, revocable license to use the platform for your business during the term of your subscription.

8.4 Generated Content

Shot lists, captions, hooks, and content strategies generated for your account are licensed to you for use in your business marketing. You may not resell, redistribute, or sublicense generated content as a standalone product or service.

9. Privacy

Your use of the Service is subject to our Privacy Policy, which describes how we collect, use, store, and protect your personal data, including Instagram data. The Privacy Policy is incorporated into these Terms by reference.

10. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

We do not guarantee specific marketing results, follower growth, engagement improvements, or revenue increases. Content strategies and filming plans are recommendations based on industry best practices and your business profile. Actual results depend on numerous factors outside our control, including the quality of your content, your posting consistency, and platform algorithm changes.

We do not guarantee the accuracy, completeness, or timeliness of Instagram metrics displayed on the platform. Instagram data is sourced from the Instagram API and is subject to API limitations, delays, and changes by Meta.

11. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY TO YOU FOR ANY CLAIMS ARISING FROM OR RELATED TO YOUR USE OF THE SERVICE SHALL NOT EXCEED THE TOTAL AMOUNT YOU PAID US IN THE 12 MONTHS PRECEDING THE CLAIM.

IN NO EVENT SHALL WE BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, DATA, BUSINESS OPPORTUNITIES, OR GOODWILL, REGARDLESS OF THE CAUSE OF ACTION OR THE THEORY OF LIABILITY.

12. Indemnification

You agree to indemnify and hold harmless SOP, its officers, directors, employees, and agents from any claims, losses, damages, liabilities, costs, and expenses (including reasonable attorney fees) arising from: (a) your use of the Service, (b) your violation of these Terms, (c) your violation of any third-party rights, or (d) any content you produce using the Service.

13. Service Availability

We aim for high availability but do not guarantee uninterrupted or error-free service. Scheduled maintenance, platform updates, third-party service outages, and factors beyond our control may temporarily affect access. We will communicate planned downtime when reasonably possible.

14. Termination

You may close your account at any time by contacting us at moe@markloop.build. We may suspend or terminate your account if you: (a) violate these Terms, (b) engage in abusive, fraudulent, or illegal activity, (c) fail to pay subscription fees, or (d) remain inactive for more than 12 months.

Upon termination, your right to use the Service ceases immediately. Your data will be retained for 30 days and then deleted in accordance with our Privacy Policy. Sections that by their nature should survive termination (including Intellectual Property, Disclaimers, Limitation of Liability, Indemnification, and Disputes) shall survive.

15. Governing Law and Disputes

These Terms are governed by and construed in accordance with the laws of the State of New York, without regard to conflict of law principles. Any disputes arising from or relating to these Terms or your use of the Service shall be resolved through binding arbitration in New York County, New York, unless you qualify for small claims court.

Before initiating any formal dispute resolution, you agree to attempt informal resolution by contacting us at moe@markloop.build. We will attempt to resolve the dispute within 30 days. You agree that any dispute resolution proceedings will be conducted on an individual basis and not as a class action.

16. Changes to These Terms

We may update these Terms from time to time. If we make material changes, we will notify you by email at least 30 days before the changes take effect. The "Last updated" date at the top of this page indicates when the Terms were most recently revised. Continued use of the platform after changes take effect constitutes acceptance of the updated Terms. If you do not agree with any changes, you must stop using the Service and close your account.

17. Miscellaneous

• Entire agreement: These Terms, together with the Privacy Policy, constitute the entire agreement between you and SOP regarding your use of the Service.
• Severability: If any provision of these Terms is found to be unenforceable, the remaining provisions shall continue in full force and effect.
• No waiver: Our failure to enforce any provision of these Terms shall not constitute a waiver of that provision.
• Assignment: You may not assign your rights or obligations under these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, or sale of assets.

18. Contact

Questions about these Terms? Contact us: